![]() Here’s how Vine works: Amazon – not the vendor or seller – identifies and invites trusted and helpful reviewers on Amazon to post opinions about new and pre-release products we do not incentivize positive star ratings, attempt to influence the content of reviews, or even require a review to be written and we limit the total number of Vine reviews that we display for each product. ![]() We launched Vine several years ago to carefully facilitate these kinds of reviews and have been happy with feedback from customers and vendors. Today, we updated the community guidelines to prohibit incentivized reviews unless they are facilitated through the Amazon Vine program. These so-called ‘incentivized reviews’ make up only a tiny fraction of the tens of millions of reviews on Amazon, and when done carefully, they can be helpful to customers by providing a foundation of reviews for new or less well-known products. Our community guidelines have always prohibited compensation for reviews, with an exception – reviewers could post a review in exchange for a free or discounted product as long as they disclosed that fact. In just the past year, we’ve improved review ratings by introducing a machine learned algorithm that gives more weight to newer, more helpful reviews applying stricter criteria to qualify for the Amazon verified purchase badge and suspending, banning or suing thousands of individuals for attempting to manipulate reviews. ![]() ![]() Customer reviews are one of the most valuable tools we offer customers for making informed purchase decisions, and we work hard to make sure they are doing their job. ![]()
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